John Lewis & Partners
John Lewis & Partners is enhancing the gift-giving experience 365 days a year. The department store offers products ranging from electronics to beauty, and their main traffic is typically during the seasonal time. The impact of adding a personalized gift giving experience on their website and in-store; however, will allow consumers to connect with individuals on a deeper level.
The collection of wrapping items varies from holiday’s including Valentines Day, to more personal events like baby showers and weddings. The gift-giving experience will allow guests to choose their own patterns and colors in wrapping paper, gift bags, and tissue paper. For a more convenient option, there will be wrapping items sorted by event to make for a quick purchase online. The gift-giving experience will be offered in-store also all year round.
John Lewis & Partner’s gift-giving feature will allow customers to enjoy the experience of purchasing and personalizing items. While also passing the experience onto the individual receiving the gifts –and allowing for something memorable.
